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Tag: Reward

Smile! Social reward drives attention

Published in:┬áJournal of Experimental Psychology: Human Perception and Performance, Volume 44, Issue 2, 206-214 Abstract “Human social behavior is fine-tuned by interactions between individuals and their environments. Here we show that social motivation plays an important role in this process. Using a novel manipulation of social reward that included elements of real-life social exchanges, we demonstrate the emergence of attentional orienting for coincidental spatial associations that received positive social reward. After an interaction with the experimenter, participants completed a computerized task in which they received positive, negative, or no social reward for their performance to spatially congruent, spatially incongruent, and… Read More