The mere exposure effect for visual image

Memory & Cognition

Published in: Memory & Cognition, Volume 46, Issue 2, 181-190 Abstract “Mere exposure effect refers to a phenomenon in which repeated stimuli are evaluated more positively than novel stimuli. We investigated whether this effect occurs for internally generated visual representations (i.e., visual images). In an exposure phase, a 5 × 5 dot array was presented, and a […]

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